Burberry with love for Christmas 2014

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We believe that no other label, but Burberry would have so elegantly transitioned us from the topic of the last five posts, beige, to the new theme we will explore together: Christmas.
In the era of storytelling, the iconic British brand shows to master the essence of contemporary bringing us into the festive season through a “magical gifting journey”, with a magnificent campaign centered on a four-minute video “From London with Love”.
Officially launched on November 3, during what every year is becoming more and more an institutional event that marks the begin of the Christmas period, the movie is a theatrical feature with 50 impeccably dressed dancers, starring the 12 years old Romeo Beckham alongside British models Hannah Dodds and Anders Hayward.
Coinciding with the film launch, Burberry unveiled its selection of holiday gifts on its web site and in its boutiques. These include the heritage items featured in the campaign, including trench coats, cashmere scarves and eveningwear.
Of course, this being Burberry, we’re not just talking about straightforward print and video ads. The holiday campaign also encompasses a full festive takeover across outdoor advertising, cinema and Burberry’s 10 social platforms. We loved in particular the wooden festive puppets – Mr. and Mrs. Trench – that on Instagram are bringing us around London taking on roles seen in the film.

Crediamo che nessun altro marchio, a parte Burberry, ci avrebbe consentito di passare così elegantemente dal tema degli ultimi cinque post, il beige, al nuovo tema che esploreremo insieme: il Natale.
Nell’era della narrazione, l’iconico marchio britannico mostra di padroneggiare l’essenza della contemporaneità trasportandoci nel periodo delle feste attraverso un “magico viaggio di doni” realizzato con una magnifica campagna incentrata su un video di circa quattro minuti “Da Londra con amore”.
Lanciato ufficialmente il 3 novembre, durante quello che di anno in anno sta diventando un evento istituzionale che segna l’inizio del periodo natalizio, il film è una rappresentazione teatrale con 50 ballerini impeccabilmente vestiti che vede come protagonista il dodicenne Romeo Beckham insieme ai modelli Hannah Dodds and Anders Hayward.
In concomitanza con il lancio del video, Burberry ha presentato sul sito web e nelle boutique la selezione di regali per Natale che comprende i prodotti presenti nella campagna, tra cui i trench, le sciarpe in cashmere e gli abiti da sera.
Ovviamente, trattandosi di Burberry non si parla semplicemente di stampa, foto e video. La campagna natalizia comprende una completa realizzazione creativa che include affissioni, cinema e ovviamente le 10 piattaforme social di Burberry. Ci sono piaciute in particolare le marionette di legno – il signor e la signora Trench – che su Instagram ci stanno portando in giro per Londra nel ruolo dei protagonisti del video.

Burberry with love campaign winter 2014

Burberry festive campaign “From London with love” for winter 2014, starring Romeo Beckham.

Burberry Christmas 2014 campaign

Another photo taken from Burberry festive campaign “From London with love” winter 2014. The son of Victoria and David Beckham has been picked again by Burberry, for their advertising campaign.

Burberry winter 2014 Sandringham trench coat

Burberry winter 2014, we have highlighed the Sandringham trench, a slim fit coat featuring set-in sleeves. The coat is made in England from cotton gabardine, invented by Thomas Burberry in 1879.

Burberry winter 2014, wool tuxedo jacket and trousers

Burberry winter 2014, slim fit textured wool tuxedo jacket with elegant satin notch lapels and matching trousers. This is one of the outfits Romeo Beckham wear in the Burberry festive campaign “From London with love”.

Burberry winter 2014 Christmas photos

Burberry winter 2014 Christmas shooting featuring a selection of their beautiful coats for boys and girls. Outerwear is crafted in soft, cosy materials including suede and shearling.

Burberry winter 2014  Christmas campaign

Burberry winter 2014 Christmas shooting featuring boys and girls busy in playing with their presents wrapped up in sophisticated golden paper.

Burberry winter 2014 aviator jacket

Burberry winter 2014, girl natural white aviator jacket crafted from leather shearling.

Burberry winter 2014 wool duffle coat

Burberry winter 2014, girl wool duffle coat with a feminine gathered skirt and toggle closure.

Burberry winter 2014 festive campaign

Burberry winter 2014 another picture taken from the Christmas shooting.

Burberry winter 2014 Christmas campaign

Burberry winter 2014 lovely photo of a boy playing with his Christmas presents.

Burberry winter 2014 suede jacket

Burberry winter 2014, boy dark sand suede donkey jacket with brogue detailing. Most of the coats of the kids line are inspired by the Burberry Prorsum runway collection for adults.

Burberry winter 2014 wool duffle coat

Burberry winter 2014, boy wool duffle coat with toggle closure. This coat has been inspired by the Burberry Brit men's collection.

Burberry winter 2014 instagram photo for winter 2014 campaign

Burberry winter 2014, Mr and Mrs Trench waltzing along the river Thames.

All posts copyright Fannice Kids Fashion – all right reserved
All photos from Burberry – permission must be asked before reproduction

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