Popupshop animal collection for spring 2014

Tweeter

Sharks, leopards and parrots, but also white tigers, swans and polar bears, these are the undisputed protagonists of the spring 2014 collection created by the Danish kids fashion brand Popupshop.
We have discovered it rather accidently while browsing around for inspiration on this week animal kingdom theme. We immediately felt in love with their strong animal graphics on garments characterised by solid pastel colours and simple and easy to wear aesthetic. Perfect for girls and boys.
We soon find out that the brand uses only innovative and sustainable organic fabrics such as cotton and bamboo, and that it seeks to achieve a fair and ethical trade manufacturing for all the people involved in the production. A great add on to our favorite brands list.

Squali, leopardi e pappagalli, ma anche tigri bianche, cigni ed orsi polari, questi sono gli indiscussi protagonisti della collezione primavera 2014 firmata dal marchio danese di moda bimbi Popupshop.
Lo abbiamo scoperto in circostanze piuttosto accidentali, mentre girovagavamo in rete alla ricerca di ispirazione sul tema di questa settimana, il regno animale. Ci siamo subito innammorate delle forti grafiche animali su capi pastello in tinta unita, caratterizzati da un’estetica semplice e facile da indossare. Pefetti sia per bimbe che per bimbi.
Ben presto abbiamo anche scoperto che il marchio utilizza solo tessuti biologici innovativi e sostenibili come il cotone e bambù, e che cerca di perseguire una modalità produttiva corretta ed etica per tutte le persone che vi sono coinvolte. Sicuramente una grande aggiunta alla nostra lista di marchi preferiti!

Popupshop Spring Summer 2014, fleece sweatshirt with shark

Popupshop Spring Summer 2014, powder blue organic cotton fleece sweatshirt, with a shark graphic on the front. Photo from Popupshop.

Popupshop Spring Summer 2014, powder blue sweatshirt with shark

Popupshop Spring Summer 2014, powder blue organic cotton fleece sweatshirt, with a shark graphic on the front. Photo from LuisaViaRoma, elaborated by Fannice Kids Fashion.

Popupshop Spring Summer 2014, powder blue swimsuit with shark

Popupshop Spring Summer 2014, powder blue swimsuit with a shark graphic on the front. Photo from Popupshop.

Popupshop Spring Summer 2014, yellow sweatshirt with leopard

Popupshop Spring Summer 2014, yellow organic cotton fleece sweatshirt with a leopard graphic on the front. Photo from Popupshop.

Popupshop Spring Summer 2014, yellow sweatshirt leopard

Popupshop Spring Summer 2014, yellow organic cotton fleece sweatshirt with a leopard graphic on the front. Photo from LuisaViaRoma, elaborated by Fannice Kids Fashion.