Diesel Kids is 30 years old and celebrates its birthday with a superb capsule collection

Happy birthday to Diesel Kids, the Italian kids denim brand celebrates its 30th birthday this year under the motto “we rock since 1984”.
For the big event, Diesel artistic director Nicola Formichetti has revisited the key elements of the brand’s DNA bringing to life a capsule collection where denim acts as the main character, with a new futuristic allure. In addition, an unedited Eagle image has been realized to serve as a visual ownership of the original, fearless Diesel spirit.
Inspired by the brand extraordinary archives, Formichetti has created an amazing capsule collection featuring 18 pieces for boys and girls in a limited edition which is a tribute to denim and leather. Jackets and jeans above all, but also t-shirts, sweaters and a dress, those are the star items conceived for the celebration.
The 30th anniversary collection is sold on 20 exclusive stores and online at Luisa Via Roma.

Buon compleanno a Diesel Kids, il marchio italiano per bambini e ragazzi leader nella jeanseria festeggia quest’anno il trentesimo anniversario della sua nascita con il motto “we rock since 1984”.
Per celebrare il grande evento, il direttore artistico di Diesel, Nicola Formichetti, ha rivisitato gli elementi chiave del DNA della marca dando vita ad una capsule collection in cui il denim é protagonista indiscusso, con un nuovo fascino futuristico ed un’estrema attenzione ai dettagli. In aggiunta, un’immagine inedita raffigurante un’aquila è stata realizzata a simboleggiare lo spirito originale ed impavido di Diesel.
Ispirato dagli straordinari archivi storici della marca, Formichetti ha realizzato un’incredibile capsule collection per ragazzi e ragazze, composta da 18 pezzi in edizione limitata che rappresentano un vero e proprio tributo al denim e alla pelle. Giacche e jeans ovviamente, ma anche t-shirt, maglioni ed un vestito, questi i capi concepiti per la celebrazione.
La collezione del trentesimo anniversario viene venduta in 20 esclusivissimi negozi e online da Luisa Via Roma.

Diesel Kids 30th anniversary campaign featuring the two looks for boy and girl. Photo from Diesel.

Diesel Kids 30th anniversary campaign featuring the look for girl with the unedited Eagle image. Photo from Diesel.

Diesel Kids 30th anniversary capsule collection. The total look for girls featuring a denim and leather jacket, matched with a black t-shirt and a pair of denim trousers. Photo from Diesel, elaborated by Fannice Kids Fashion.

Diesel Kids 30th anniversary tribute collection, girl denim and leather jacket with studs and patches featuring the unedited Eagle image on the back. Photo from Luisa Via Roma, elaborated by Fannice Kids Fashion.

Diesel kids 30th anniversary capsule collection. Another look for girls featuring an all over printed t-shirt matched with a pair of denim trousers. Photo from Diesel.

Diesel kids 30th anniversary capsule collection, girl all over printed t-shirt that recalls the reboot tees - a limited edition realized in 2013 to mark Diesel's new era. Photo from Luisa Via Roma, elaborated by Fannice Kids Fashion.

Diesel kids 30th anniversary campaign featuring the look for boy. Photo from Diesel.

Diesel kids 30th anniversary capsule collection. The total look for boys featuring a denim and leather jacket, matched with a black t-shirt and a pair of denim trousers. Photo from Diesel, elaborated by Fannice Kids Fashion.

Diesel kids 30th anniversary tribute collection, boy denim and leather jacket with studs and patches featuring the unedited Eagle image on the back. Photo from Luisa Via Roma, elaborated by Fannice Kids Fashion.

Diesel kids 30th anniversary capsule collection. Another look for boys featuring an all over printed t-shirt matched with a pair of denim trousers. Photo from Diesel.

Diesel Kids 30th anniversary capsule collection, boy all over printed t-shirt that recalls the reboot tees - a limited edition realized in 2013 to mark Diesel's new era. Photo from Luisa Via Roma, elaborated by Fannice Kids Fashion.

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