Pom d’Api children shoes for fall 2014

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“Pomme de reinette et pomme d’api” is an old children’s rhyme that is sometimes used by French kids as a counting-out song (like the English “Eenie, Meenie, Miney, Mo” that we posted here). While pomme de reinette is a yellow russet apple, pomme d’api has no English translation and it’s usually bright red. But Pomme d’Api is not only a variety of apple; it’s also the name of one of the most popular brands of designer children’s footwear that referenced back to the famous nursery rhyme.
The fall winter 2014 collection remains faithful to the brand stylish tradition, but it’s characterized by romantic and contemporary codes. For girls, metallic leathered borders dress up antique velvet boots, and floral printed ballerinas are brought up to date by silvery glints or thin glitters. For boys, leather patches embellish refined suede shoes while studs and buckles give an urban style to leather high boots.
The material used is of the finest quality and the overall production process is described in details with a beautiful photo story on their web site.
A final note: this season campaign has been beautifully shot by French photographer Aurélie Lécuyer in her own house.

“Pomme de Reinette et pomme d’api” è un’antica filastrocca che viene talvolta utilizzata dai bambini francesi come conta (simile all’italiana “Tre civette sul comò” che abbiamo postato qui). Mentre pomme de reinette è la mela renetta, gialla e rugginosa, pomme d’api non ha una vera e propria traduzione in italiano e di solito è un frutto di colore rosso brillante. Ma Pomme d’Api non è solo una varietà di mela, è anche uno dei marchi più famosi di calzature di design per bambini che ha preso il nome proprio dalla famosa filastrocca.
La collezione autunno inverno per il 2014 rimane fedele alla tradizione della marca, ma si caratterizzata per un codice romantico e contemporaneo. Per le bambine, bordi in pelle metallizzata impreziosiscono le finiture di stivali di velluto dal sapore antico, mentre ballerine con stampe floreali ricevono un tocco di contemporaneità da elementi argentei e da raffinati strass. Per i ragazzi, toppe di pelle decorano eleganti scarpine in camoscio mentre borchie e fibbie conferiscono uno stile metropolitano ad alti anfibi in pelle.
Tutto il materiale utilizzato è della qualità più pregiata e l’intero processo di produzione viene accuratamente descritto tramite una bellissima storia fotografica sul sito della marca.
Una nota finale: la campagna fotografica di questa stagione è stata splendidamente realizzata dalla fotografa francese Aurélie Lécuyer nella propria casa.

Pom d'api winter 2014 campaign

Pom d'Api winter 2014 campaign shot by Aurélie Lécuyer. We love this black ballerina with a romantic flower print.

Pom d'api winter 2014 campaign, floral printed ballet shoes

Pom d'Api winter 2014 campaign featuring the amazing floral printed ballerina shoes.

Pom d'api winter 2014, ballerinas

Pom d'Api winter 2014, buckle strap ballerina on the left and lace-up Oxford ballerina on the right. Both in an amazing printed goat suede.

Pom d'api winter 2014 campaign

Pom d'Api winter 2014 campaign. All the pictures of this fall winter 2014 collection have been taken by the photographer, Aurélie Lécuyer, beautiful house.

Pom d'api winter 2014, brown leather lace-up sneakers

Pom d'Api winter 2014 campaign featuring an amazing pair of brown leather lace-up sneakers with inside zip featuring a calf leather lining.

Pom d'api winter 2014, sneakers for boys

Pom d'Api winter 2014, leather lace-up sneakers on the left and leather lace-up sneaker with straps on the right.

Pom d'api winter 2014 campaign

Pom d'Api winter 2014 campaign. We like the romantic and contemporary codes of this new winter collection.

Pom d'api winter 2014, antik pink ankle boots

Pom d'Api winter 2014 campaign featuring an amazing pair of antik pink ankle boots in suede with an inside zip.

Pom d'api winter 2014, suede ankle boots

Pom d'Api winter 2014, the suede ankle boots in a different colour:beige. Photo from smallable.com, elaborated by Fannice Kids Fashion.

Pom d'api winter 2014 campaign by Aurélie Lécuyer

Pom d'Api winter 2014 campaign featuring the amazing ankle boots with a gorgeous flower pint over a black background. We love this shot.

Pom d'api winter 2014, flower print boots

Pom d'Api winter 2014, ankle boots on the left and high boots on the right both made with a stunning flower printed suede and calf leather lining.

All posts copyright Fannice Kids Fashion – all right reserved
All photos from Pom d’Api unless specified – permission must be asked before reproduction
Pom d’Api footwear is available online at Childrensalon, Melijoe and Smallable

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