Pitti Bimbo 80, Fendi Kids stunning mini me collection – stopover 4

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After the second catwalk, we went straight across the area in front of Sala del Rondino, and entered Sala delle nazioni, a brand new exhibition area at Pitti Bimbo, gathering all the Simonetta group’s Brands: Fay, Fendi Kids, Roberto Cavalli and obviously Simonetta.
To choose among such beautiful brands has been tougher than you can imagine, but in the end a choice had to be made, so we decided to show you Fendi Kids and publish the other brands later on this year.
In fact, at the end of last year, Fendi and Simonetta announced the creation of a joint venture for the production and distribution of the Fendi Kids line which is now much more than a license business for the Marche-based company. It represents the partnership of two companies that share the same values: love for Italian style, research for excellence, use of precious materials and passion for creativity.
And the collection which we have seen at Pitti Bimbo 80 reflects all these values, in particular the mini me lines that take inspiration directly from Fendi spring summer 2015 collection… the inevitable bugs and monsters were there but will have to wait!

Dopo la seconda sfilata abbiamo attraversato l’area antistante la Sala del Rondino per poi entrare nella Sala delle Nazioni, un nuovissimo spazio espositivo al Pitti Bimbo che ha raccolto tutti i marchi del gruppo Simonetta: Fay, Fendi Kids, Roberto Cavalli e ovviamente Simonetta stessa.
Scegliere tra marchi così belli è stato più difficile di quanto non si possa immaginare, ma alla fine una scelta doveva essere fatta, così abbiamo deciso di mostrarvi Fendi Kids e di pubblicare gli altri con l’arrivo della nuova stagione invernale.
In realtà, alla fine dello scorso anno, Fendi e Simonetta hanno annunciato la creazione di una joint venture per la produzione e la distribuzione della linea Fendi Kids che è quindi diventata per l’azienda marchigiana molto più di una semplice licenza. Quest’iniziativa rappresenta la partnership di due società che condividono gli stessi valori: l’amore per l’italianità, la ricerca dell’eccellenza, l’utilizzo di materiali pregiati e la passione per la creatività.
E la collezione che abbiamo visto a Pitti Bimbo 80 riflette tutti questi valori, in particolare le linee mini me che si ispirano direttamente alla collezione primavera estate 2015 di Fendi. Gli immancabili “bug” erano lì, ma dovranno aspettare!

Fendi Kids, winter 2015 light pink party dress

Fendi Kids, winter 2015 collection. An amazing mini me light pink party dress with feathers on the sleaves and the skirt. It features a matching belt which characterises also the adult line. A dream!

Fendi spring summer 2015 light pink outfit inspiring the Fendi Kids fall winter 2015 dress. Photo from Fendi.

Fendi Kids, winter 2015 soft shades from Pitti Bimbo 80

Fendi Kids, winter 2015 collection. We loved the soft shades ranging from white, light pink, dark pink and grey which characterise part of next winter collection.

Fendi Kids, winter 2015 grey mantel with fur collar

Fendi Kids, winter 2015 collection. A stunning grey mantel with fur collar characterised by a light pink inner layer.

Fendi Kids, winter 2015 collection at Pitti Bimbo 80.

Fendi Kids, winter 2015 black and white dress

Fendi Kids, winter 2015 collection. Very elegant black and white dress available both for girsl and babies (see previous pic) featuring the double Fs Fendi logo on the white collar.

Fendi Kids, winter 2015. The orchid motif, seen for the first time in the kids line at Pitti Bimbo 80, is taken from the adult autumn/winter 2014 collections and used again for spring 2015.

Fendi Kids, winter 2015 black dress with purple and red orchids

Fendi Kids, winter 2015. A mini me linear dress characterised by the orchid motif that pops up repeatedly on accessories, dresses, skirts and jackets. There are two main variants: black with purple and red flowers and white with orchid in different shades of pink.

Fendi spring summer 2015 orchid motif outfit

Fendi spring summer 2015. One of the outfits characterised by the orchid motif which has been reinterpreted in the Fendi Kids fall winter 2015 line. Photo from Fendi.