Coronavirus kids fashion initiatives

Coronavirus kids fashion initiatives to support the crisis

Kids Fashion and Coronoavirus are a “weird couple”.
Or rather, we should say that Kids Fashion and Coronavirus WERE a “weird couple”. In fact, alongside the initiatives of the big fashion brands (those for adults), there are just as many promoted by some of our beloved kids fashion brands to support the crisis. We can join them to help people in need, or to help people helping people in need, or just to cheer us up!
We apologise if we have forgotten someone from this initial list, but it is very complicated to keep track of all them. So, come back to this page for an update and to get to know all the initiatives of the kids fashion industry against Covid-19.

Coronavirus kids fashion initiatives – Retooling and redirecting resources

From clothing to masks, from packaging to gowns for medical workers, this is how the companies of the Italian fashion system respond to the emergency and convert their production lines to personal protective equipment (PPE). The first name that acted immediately is Miroglio: the textile group based in Alba that started the production of masks (see also here). In the last few hours, also Gucci and Prada confirmed their commitment for the production and donation of thousands of masks and protective gowns for Italy.

Aletta
Among the kids fashion companies that have been able to convert their production lines we want to mention Aletta (see also here) that in the record time of just 5 days was able to start the production of gowns for medical workers to be used in hospitals. “We couldn’t drop this for a thousand reasons, the first for a humanitarian question” says Marco Pro, owner and founder of the company. In the coming weeks, employees will work at full speed to produce 5,000 gowns a day for a total of 150,000 garments.

Coronavirus kids fashion initiatives – Donations

First to carry out strong actions Armani which owns, among the others, the kids fashion brand Armani Junior. A few days after the fashion show held behind closed doors, the designer has donated one million and 250 thousand euros for the research against Coronavirus and closed all his stores, restaurants and hotels. From Moncler to Dolce & Gabbana, from Benetton to Manila Grace, from Elisabetta Franchi to Prada and Valentino, to the French group Kering, many fashion companies, of all sizes, have launched initiatives to support those fighting the Covid-19 pandemic.

FUN & FUN
Among the kids fashion companies, is the initiative of FUN & FUN (see also here), the main brand owned by the Catapano group, that has decided to support the Naples’s Cotugno hospital, by devoting 20% of its online sales up to April 30.

Monnalisa
Monnalisa (see also here) has chosen the city of its foundation, Arezzo, to provide real and effective support. From March 18 to April 3, 5% of online purchases on the site monnalisa.com will be donated. The funds raised will go towards the building of facilities for the resuscitation department. Monnalisa will top up these funds with a direct contribution.

Save The Duck
The sustainable clothing brand Save The Duck, that has a line for both boys and girls, has launched the fundraising campaign “Save the doctor”. Until April 3, 20% of their proceeds from the online sales will be donated to the operating units of the Infectious Diseases unit of Milan’s Sacco hospital.

Coronavirus kids fashion initiatives – Digital Activities For Kids

In these difficult days, the world of kids fashion has also launched various digital initiatives aimed at involving our little ones, confined at home with us, in playful activities to trigger a positive feeling and to spend some time all together.

Collegien
One of the first to launch this type of initiative is Collegien, the French brand that produces elegant socks, tights, slippers and accessories for the whole family. Collegien has made available on the highlights of their Instagram account some models of their nice slippers to paint or colour.

Elsy
Elsy (see also here) today has launched a graphic contest on their Instagram account. Kids are asked to draw what they like the most and to color it as if it was a rainbow, a symbol of the particular moment we are experiencing (as we told you here). The final drawings and videos of the realization must be published with the hastags #iorestoacasaedisegno #andratuttobene #elsy_official tagging @elsy_official The most creative drawings will be republished on Elsy’s social networks.

Izipizi
Izipizi, the ready-to-wear eyewear brand that cheers us up with its products that combine design, color and fun, has recently launched a digital initiative on their Instagram account. Izipizi asks to film the funnier and more creative ideas to entertain our kids during this period of crisis, to share them on IG with the hashtag #izipizchallenge tagging @izipizi. Izipizi will share the nicer on their social channels!

Monnalisa
Monnalisa has made available on their Instagram account the designs of their iconic models. The children are asked to color them, take a photo or make a video, and post them on IG by tagging @monnalisa_official with hashtag #italybestrong #iostoacasa #andratuttobene #monnalisa The works will finally be shared on the brand’s social channels. To make it easy for you to access them we have uploaded them on our blog.

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