“Cambiamoci per non cambiare mai” Calliope fundraising campaign

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“Cambiamoci per non cambiare mai” Calliope fundraising campaign and Calliope Kids Spring Summer 2020 collection

The kids fashion initiatives to face the coronavirus outbreak continue and they are growing both in Italy, where they started, and in the rest of the world (see them here).
Today we want to share one of the most recent: “Cambiamoci per non cambiare mai” (in English “Let’s get change, to never change”) realised by the Rimini based fast fashion brand Calliope. We love their message of taking care of yourself not to lose your identity and at the same time to be able to take care of the others. To live the quarantine without giving up your style, continuing to celebrate everyday life.
The campaign is accompanied by an adorable online video signed by Luca Lucini, Mauro Russo e Fabrizio Conte. The three directors have chose to open their homes, turn their living rooms in sets and their wives, daughters and families into actresses and actors. Different characters intent on getting ready simply to sit at the table or to connect in video call with family and friends.
You can find the video here and its backstage here.

“Cambiamoci per non cambiare mai” Calliope fundraising campaign and digital challenge

Launched during the Easter weekend, “Cambiamoci per non cambiare mai” is a fundraising campaign and a digital challenge with a very simple mechanic: share on Instagram a photo with your outfit of the day, use the hashtag #EverydayMe and tag the brand @calliopeofficial.
For each tag Calliope will do fundraising for the Emilia Romagna health facilities.
Just easy as that!

Can’t wait to see your or your kids’ outfit of the day on #EverydayMe We will be there too waiting for you!

Calliope Kids Spring Summer 2020 collection for girls

Below you can find a selection of Calliope kids spring summer 2020 campaign photos. Launched in March 2019, Calliope Kids line is dedicated to girls and boys age 3 -14+.
Can you recognised someone? Ah! Ah!