Florens kids shoes Spring Summer 2020

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Florens kids shoes Spring Summer 2020 campaign styled by FKF

It has been about ten days since the last post on our kids fashion blog! We sincerely hope that everyone is having an amazing June, eventually enjoying the summer! The reason why we did not publish with the usual frequency is that we’ve been very busy with the styling of some campaigns for the next FW! We are so thrilled about these latest works, but as you can imagine, for the time been, we cannot tell you more! You’ll have to wait till September, when the new campaigns will come out!

While we were reflecting on this, our mind went back to our last styling work and we realised we hadn’t share it yet! So here it is! For the second consecutive season, we’ve been asked to choose and co-ordinate the outfits and the accessories for Florens kids shoes spring summer 2020 campaign.

The concept of this campaign is “Light Summer” and it celebrates the lightness and the carefree of the summertime. And we all know how much we need it after the months we’ve left behind! Characterised by pastel colours and ton-sur-ton looks, the shooting took place in a white limbo with coloured drapes to make it more romantic.

The protagonists, with Florens shoes, Noemi, Jacopo and Bianca (from left to right in the first picture). We see them in the beautiful photos taken one again by the talented Giulia Mantovani.

Have a happy Monday night everyone!

Florens SS20 – light blue

Florens kids shoes Spring Summer 2020 campaign